DIGITAL COMMERCE HAS ARRIVED
2018 has been a tremendous year for the food and beverage (F&B) sector. As delivery services have become even more common, so is self-pick up and pre-ordering due to the younger generations being wait-time sensitive and wanting to be in control of their ordering methods and processes via mobile devices. Also, restaurant operators have become much more focused to manage their own customer and sales data; and have found the solution in digital commerce platforms that capture all orders done online.
At Weorder, we have seen some of our clients increase their digital orders to 50% and above of total sales this year. While this has been an exponential growth, the customer mobile usage is expected to further increase in 2019. Given the data, we expect that more restaurant operators will realize the benefit of digitally processed sales.
WHEN THE WORLD’S BIGGEST RESTAURANT GROUP GOES ONLINE, THE INDUSTRY SHOULD PAY ATTENTION
Yum Brands (the parent company of KFC, Pizza Hut & Taco Bell, and the world’s largest restaurant group) has publicly announced that they will be going online – focusing heavily on eCommerce to become more customer centric. Yum Brands has just acquired QuikOrder, a digital ordering software company which already services Pizza Hut to accelerate its eCommerce growth.
It is estimated that 50% of Pizza Hut’s orders today are already being processed digitally through the platform. Being able to learn what, when and how often customers order, the pizza giant will be able to gain substantial knowledge about their customers and use insights to increase its sales and deliver better products. Yum Brands is estimating that online ordering revenue will grow more than twice in the next few years.
This digitalization trend, while already proven by the mobile success of Starbucks, represents a large step forward for the overall F&B industry. Naturally, not every operator has the financial muscles to acquire or build their own digital commerce system as it requires solid capital investments. This is precisely how Weorder can help – by digitalizing our client sales and customer base, with a fraction of the cost of Starbucks’ and Pizza Hut’s investments.
NORDIC RESTAURANTS ARE READY FOR A DIGITAL 2019
Nordic markets have long been the early adopters of technology and mobile payments. Thus, it is not a surprise that restaurants in this region have noticed the value of online ordering and data it delivers. Perhaps, this is due to the high cost in human services. Perhaps – due to the usage of digital ordering is simply more efficient for the modern customers. Whether former or latter the benefit, the Nordic operators are quickly catching up with the global F&B digital trends led by American operators.
As for Weorder, our client base has increased by over 300% this year alone. On top, our clients have gained an impressive increase in mobile ordering volume, which has made us confident that the age of digital commerce is no longer a futuristic discussion of tomorrow – it became a necessary reality in 2018.
Featured new partner: Kotipizza Group
We are delighted to welcome Kotipizza Group to the Weorder family and especially proud of supporting the launch of Kotipizza Group´s new restaurant concept – No Pizza. The latest restaurant has fully digitalized retail experience – from customer orders to food preparation workflow – all powered by Weorder’s mobile ordering and Kitchen Display System (KDS).
Founded in 1987, Kotipizza is the largest pizza chain in Finland and in the Nordics. Kotipizza Group operates 291 restaurants across multiple brands such as Kotipizza, Chalupa, Social Burgerjoint and No Pizza, which is intended for international expansion. The Kotipizza Group chain sales are expected to reach 126 million euros in 2018.
In April 2018, Weorder was chosen by Kotipizza Group as the digital commerce partner to launch a pilot for the new concept restaurant. Group´s management was extremely visionary on the changing Millennials’ mobile first behavior, so they wanted to create a digital experience that would deliver convenience on-demand and frictionless ordering and payment for the customers. Therefore, the restaurant offers 100% digital ordering experience and receives no cash payments.
Either take away or eating at the restaurant, once the order is placed, the customer pays by card directly in the app or at the pick-up and after being alerted that their order is ready – receives the meal with no hassle. The new approach reduces waiting time, removes the need for waiters to take the orders and appeals to the modern customers who want to have convenience and efficiency built into their lives. To top it up, this digital ordering and payment process captures customers profile and order data, which facilitates personalized offers to customers to incentivize visit frequencies and purchases.
In addition to the digital order & pay process, Kotipizza Group wanted to further ensure the production efficiency in the kitchen. To make this possible, we deployed our digital Kitchen Display System (KDS) allowing chefs to track and monitor the incoming orders on tablets. Order items are highlighted and sorted by the pick-up timeline, so the staff can easily see what and when to prepare.
Once an order comes in, the chef at the specific starting station receives the order digitally on the tablet, then prepares the food and once done – passes the order to the next station by swiping the notification window to the right. Now, there are NO MORE PRINTED TICKETS in the kitchen and we can start tracking the production efficiency of each station digitally.
Mobile ordering into the future
Millennials, anyone born between 1981 and 1996, represents the single largest customer segment in the world for the next 30 years to come. This group of customers is tech-savvy and mobile first, which means they expect the first interaction with any brands (restaurants, stores, etc) to be via their mobile devices. According to Oracle Global Research 2017, 72% of the Millennials want to purchase products or services via a company’s app and close to 65% prefer to flag issues and raise complaints via a company’s app. In other words, mobile is well-poised to become the main communication and commerce channel for restaurants and F&B operators alike ?
Have a ? day!
Featured new partner: Lett
May has been off to a great start as we officially welcome Lett to the Weorder family. Lett is a healthy lifestyle restaurant chain that currently operates 6 venues in Oslo and 2 in Stockholm, and it is our first multi-country partner that allows one app to be used in 2 countries with 2 currencies.
A big thank you to Lett´s CEO, Knut Andreas Berg, for supporting and sharing of our company mission to use mobile software and data to improve restaurant customer experience and sales process.
Weorder in Shanghai & in the news
Weorder was recently selected as one of the 10 companies to accompany Oslo mayor Raymond Johansen to Shanghai for the China Technology Expo 2018, representing Oslo innovation. We want to say a big thank you to Oslo Business Region for giving us this rare opportunity to represent Norwegian tech scene coming out of Oslo!
China is one of the most mature markets globally when it comes to mobile ordering and payment within the food & beverage (F&B) sector, thanks to the tech giants like WeChat/Tencent and Alibaba, and we are currently discussing partnership opportunities with WeChat to facilitate mobile ordering within WeChat for our partners in Norway and Nordics.
We were also very honoured to be interviewed by Finansavisen (the Norwegian “Financial Times”) last week. In case you missed it, you can read it here. For our non-Norwegian speaking partners, the article essentially said “Weorder is growing exponentially and expanding internationally” ?
Happy ordering – we ? you!
The digitization of the food and beverage industry is happening at an ever-increasing velocity, and the name synonymous to this paradigm shift is Weorder – our new umbrella to gather all your digital sales and marketing tools. Weorder is not just a development service for apps to order food. It is a complete sales and marketing platform to capture new customers, retargeting your existing ones, and unique tools to up-sell.
Back in the colonial age, a guest welcomed by the sight of a pineapple would know that no expense would be spared in guaranteeing the guest’s complete satisfaction. The crowned fruit became a symbol of generous hospitality. As such, Weorder’s dedication to facilitating your desire to cater to the complete satisfaction of your customers made this the ideal symbol of who we are and what we stand for.
Please have a look around and explore the new us. We have evolved – and we hope you will join us in redefining the future food and beverage customer experience.
When Snappit launched in 2011 it quickly became a pioneer with the mobile ordering solution targeting the F&B industry. Since then, a lot has happened – Technology has evolved extremely quickly and in its path, it has pushed the need for mobile based hospitality and ordering experiences even further. As a company, we want to be the go-to solution for the F&B industry and to push our ambition forward we have decided to reinvent ourselves. We hereby pleased to announce a new look and name.
The new identity
To create a brand that emphasises our vision and strategy, we need to distil some key points the brand has to follow. Together with the goal of brand relaunch, we created these key points:
1. A scalable mark that can convey the feeling of the full logotype in constrained spaces.
2. The incorporation of a playful personality with emphasis on hospitality.
3. A modern and technological touch.
With that brief in mind, we still needed to understand these key points. First key point is quite easy to specify since it’s required in almost any modern brand identity that lives cross platform. Second key point was the most difficult of the points. How do you define hospitality? Where does it originate from? What does playful mean? What does a brand personality entail?
For several weeks, we weekly tried to pin down that specific key point. However, quite early in the research phase we stumbled upon several articles describing how a pineapple was a symbol of hospitality back in the colonial age. This symbolism prevails to this day as is also seen in architecture and interior design, especially in restaurants, hotels and other hospitality industries.
Even though we investigated different paths, we couldn’t get the pineapple out of our heads. It was perfect. It had everything we wanted. A centerpiece in the history of hospitality and already broadly present in everybody’s lives giving the pineapple a top of mind recognition. It’s sweet, it’s sour, it’s both loved and hated on pizzas, it’s a dessert, it’s a salsa.
Last key point became represented through the use of bright colors, geometric shapes and a bold human sans-serif logotype. By utilising geometry into the logomark, the logomark would be perceived more technological and modern.
The process behind the pineapple mark was a shared process among many in the Weorder team. We wanted to create something we all could be proud of and something we believe represents us as a team in the best way.
Based on a minimal and abstract approach, we designed the logomark to represent a pineapple. The pineapple body and hat are built with circular shapes and the pineapple pattern on triangular shapes.
To make sure our abstract and minimal logomark is perceived as a pineapple, we needed to implement either the green or yellow colours from the fruit. Lots of different variations were in play. However, we wanted to stay true to our Snappit legacy branding hence the use of blue in our logomark. To find a good balance with the use of blue and yellow, we updated the traditional Snappit blue with a playful touch of purple and with less saturation.
Emojis are our modern way of expressing feelings and emotions through text. When texting something sarcastic here the use of an emoji comes in handy. To further improve the personalisation of our brand, we explored the possibility of pairing our logomark with emojis. In this sequence, we created our very own twist to emojis, by inventing pineapple based emojis called Pinjis. Going forward, our aim is to use Pinjis as an integrated part of product updates and we are super excited to see how our users are going to make use of them.
New distinctive illustrations
The pineapple mascot will be present throughout our platform in a flat style, with a few gradients and some grain for adding depth. A big part of our branding is using illustrations as imagery instead of photographic images. We believe that illustrations are friendlier and can thereby provide a more consistent and unique touch to the Weorder platform and brand.
A complementary typographic system
To finalise the Weorder brand we added another typography to our brand palette. With the introduction of our new typography, Tiempos, we now have a more complete and versatile typographic system. Tiempos will mostly be represented for blog posts and on our marketing platforms. In these cases Circular will be implemented as a body text and Tiempos as bold headlines. Our product will continue using Circular as a user interface font.
You’ll see the new Logo and Icon roll out across our apps and services during the following weeks and months. We look forward to introducing more soon and hope you guys are just as pleased with the new brand, as we are.
I dag lanserte DNB tjenesten VippsGO, et handelskonsept i Vipps. Dette er, i følge Vippsdirektør, Rune Garborg, bankenes største satsning på bedriftsmarkedet. Snappit er stolte av at det er vår teknologi som utgjør motoren i denne nye tjenesten. Snappit har siden 2011 utviklet og videreutviklet vår handelsplattform SnappOrder, som ligger til grunn for alle appene vi leverer. Konseptene og teknologien i SnappOrder-plattformen er så banebrytende og holder så høy kvalitet at bankene har valgt oss, fremfor flere gode alternativer, som teknologileverandør til tjenesten.
-VippsGO går nå ut i markedet med vår teknologi under panseret, og ca 2,5 millioner brukere, for å revolusjonere måten nordmenn handler på.
Vipps-direktør Rune Garborg viser frem nye VippsGO
Fordeler for våre kunder:
Sammen med DNB leverer vi den mest moderne handelslsøningen i Norge. Du kan nå få din egen butikk i VippsGO, og du kan få Vippsbetaling i din egen app som vi leverer til deg. Vi blir Vipps sin foretrukne app-leverandør og skal håndtere Premiumsegmentet deres. En egen app lar deg naturligvis styrke ditt brand, og lar deg kommunisere med dine kunder. Og viktigst av alt, våre apper lar deg tilby dine kunder lojalitetsprogrammer. Dette er det mest effektive verktøyet for å konverte gjester til stamkunder. Les mer her
Som en liten norsk oppstartsbedrift er vi naturligvis svært stolte av denne integrasjonen og det å samarbeide med landets største betalingstjeneste.
Vi takker alle våre kunder som i disse årene har vært med å stille krav til oss og tvunget oss til hele tiden å tenke nytt og større!
Les mer om saken på digi.no her.
Muligheten til merkevarebygging og fleksibel kundekommunikasjon får stadig flere restauranter til å velge skreddersydde app-løsninger framfor å kjøpe plass i portaler.
Nordmenn sjekker mobilen mer enn 150 ganger i døgnet. Og i kampen om restaurantkundene blir mobilen et viktig verktøy.
For mange restauranter har portal-løsningene vært lite tilfredsstillende – på grunn av begrensede muligheter til å bygge gode kunderelasjoner, høye kostnader og ikke minst fordi slaget om kundene skjer i den samme app’en hvor også konkurrentene er tilstede.
For Norges kanskje mest kjente sushi-restaurant var dét ikke et aktuelt alternativ.
– Vi ønsket oss en stabil, elegant og brukervennlig applikasjon, som skulle fungere som en forlengelse av den kundeservicen gjestene får når de besøker vår take away-avdeling – og dette har vi fått gjennom Snappit, sier Thea Sandberg, markedssjef i Alex Sushi.
Det norske teknologiselskapet Weorder har laget kommunikasjonsløsninger for serveringsbransjen siden 2011. De siste to årene har de rendyrket utviklingen av app’er som gir restaurantene mye større mulighet til å skreddersy kommunikasjonen med sine viktigste kundegrupper.
For David Wright, som med Sumo har bygget opp en suksessrik kjede innenfor folkelig asian fusion, har appen vært en perfekt løsning:
– Vi har forsøkt å få mest mulig funksjonalitet inn i appen, fordi det åpner så store muligheter når vi får bedre kontroll på kundekommunikasjonen og lett kan differensiere budskapene mot de forskjellige gruppene. Vi ser at vi kommer i en mye bedre, direkte dialog med kundene. Dessuten lærer vi veldig mye mer om dem, hvem de er og hva de ønsker fra en kjede som vår.
– Vi har ventet veldig på de mulighetene appen gir oss, og vi introduserte den samtidig med at vi startet hjemlevering. Da fikk vi kommunisert to gode budskap i et smekk, sier Wright som nå har fem restauranter i Bergen og Oslo.
Hos Alex Sushi har de hatt suksess med samme verktøy overfor ganske andre målgrupper.
– Appen inneholdt i utgangspunktet flere nye og spennende kommunikasjonsmuligheter som vi ikke har benyttet oss av tidligere, og vi fikk i tillegg en del ekstraelementer som vi anså som vesentlig for vår gjesteopplevelse. I dag er appen både en bestillingsløsning og en kommunikasjonsplattform for relevante tilbud og informasjon til vår kundegruppe, via f.eks. pop-up meldinger, push og direkte sms til et begrenset utvalg gjester, sier Thea Sandberg.
Og hun fortsetter:
– Vår markedsføringsstrategi har aldri bygget på å reklamere til massene, men heller tvert imot – å bygge kunderelasjon gjennom å gi gode gjester muligheten til å oppleve «det lille ekstra» her på Alex Sushi. Gjennom den nye appen har vi mulighet – på en diskré og lekker måte – til å informere om alt fra nye spesial-retter til VIP-arrangementer, som gjestene ikke får vite om på noen annen måte enn via appen.
Løsningene som Weorder har laget spenner vidt i funksjonalitet.
– Vi har villet utfordre myten om at app-teknologi er komplisert og kostbart. Marginene i bransjen er små, og det er viktig å jobbe smart med ulik strategi mot ulike kundegrupper. Masse restauranter i samme app kan være smart om du driver turistinformasjon for en by, men de fleste take away-kundene er jo hjemme. Og 80 prosent av dem handler maten på de samme stedene hele tiden. De skal rett til sin restaurant, sier markedssjef Geir Thorvaldsen i Snappit.
– Det er grunnleggende feil å tro at det er et omfattende og dyrt prosjekt å få laget sin egen app. Tvertimot er både Alex Sushi og Sumo to gode eksempler på at spesiallagde apper kan gis ulik funksjonalitet som matcher restaurantenes markedsstrategier. Folk blir bestandig overrasket over hvor lite slike skreddersydde løsninger behøver å koste, sier Thorvaldsen.
– Flere av våre kunder har laget seg fantastisk smarte løsninger, som kombinerer kundepleie, markedsføring og salg i applikasjoner som kundene opplever moderne og relevante, sier han.
For Alex Sushi har kundenes opplevelse av kommunikasjonen vært særdeles viktig:
– Vi merker at stadig flere og flere gjester går over til å bruke app, kontra telefon/mail, hvilket er tidsbesparende for våre ansatte og gir bedre service-opplevelse når gjesten først kommer til restauranten. Og vi får god feedback fra gjestene våre – spesielt liker veldig mange at appen lagrer dine siste kjøp, slik at gjester med spesial-preferanser kan gjøre samme spesialordre som sist ved et enkelt tastetrykk, avslutter Thea Sandberg.